{"id":97247,"date":"2022-10-31T14:58:50","date_gmt":"2022-10-31T07:58:50","guid":{"rendered":"https:\/\/advantage.vn\/?p=97247"},"modified":"2022-11-02T10:40:09","modified_gmt":"2022-11-02T03:40:09","slug":"xu-huong-thuong-mai-dien-tu-2023","status":"publish","type":"post","link":"https:\/\/advantage.vn\/vi\/xu-huong-thuong-mai-dien-tu-2023\/","title":{"rendered":"Xu H\u01b0\u1edbng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed N\u0103m 2023"},"content":{"rendered":"

Sau h\u01a1n 2 n\u0103m t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc nh\u1edd th\u00f3i quen ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i trong \u0111\u1ea1i d\u1ecbch, xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2023 m\u00e0 doanh nghi\u1ec7p\/ th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mong \u0111\u1ee3i l\u00e0 g\u00ec?<\/strong><\/p>\n

Trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang quay tr\u1edf l\u1ea1i tr\u1ea1ng th\u00e1i b\u00ecnh th\u01b0\u1eddng, th\u00f3i quen ti\u00eau d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. C\u00e1c chuy\u00ean gia d\u1ef1 \u0111o\u00e1n doanh s\u1ed1 TM\u0110T b\u00e1n l\u1ebb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi s\u1ebd t\u0103ng t\u1eeb kho\u1ea3ng 5 ngh\u00ecn t\u1ef7 USD l\u00ean ch\u1ec9 h\u01a1n 8 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2026.<\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y, c\u00e1c doanh nghi\u1ec7p\/ th\u01b0\u01a1ng hi\u1ec7u kinh doanh tr\u00ean TM\u0110T s\u1ebd c\u1ea7n gi\u1ea3m thi\u1ec3u d\u1ea7n nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng x\u1ea3y ra trong th\u1eddi \u0111i\u1ec3m \u0111\u1ea1i d\u1ecbch, \u0111\u1ed3ng th\u1eddi ti\u1ebfp t\u1ee5c theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i v\u00e0 k\u1ef3 v\u1ecdng, s\u1edf th\u00edch khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay tr\u1edf l\u1ea1i mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng, \u0111\u1ebfn n\u1ed7i lo v\u1ec1 t\u00e0i ch\u00ednh do l\u1ea1m ph\u00e1t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng TM\u0110T v\u00e0o n\u0103m 2023. M\u1eddi b\u1ea1n c\u00f9ng \u0111\u00f3n \u0111\u1ecdc nh\u00e9!<\/p>\n

\"th\u1ecb<\/p>\n

I. 10 XU H\u01af\u1edaNG TH\u01af\u01a0NG M\u1ea0I \u0110I\u1ec6N T\u1eec N\u0102M 2023<\/h2>\n

1. B\u00e1n h\u00e0ng \u0111a k\u00eanh (Omnichannel) \u2013 \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng v\u1edbi h\u00e0nh tr\u00ecnh mua s\u1eafm kh\u00f4ng k\u1ebft th\u00fac<\/span><\/h3>\n

Sau 2 n\u0103m b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u1ea1i d\u1ecbch v\u00e0 ch\u1ee7 y\u1ebfu mua s\u1eafm tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y \u0111\u00e3 s\u1eb5n s\u00e0ng cho c\u00e1c tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng. V\u1edbi c\u00e1c h\u1ea1n ch\u1ebf COVID-19 \u0111\u01b0\u1ee3c n\u1edbi l\u1ecfng, mong mu\u1ed1n t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n ph\u1ee5c h\u1ed3i.<\/p>\n

\u201cDoanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1eabn chi\u1ebfm m\u1ed9t ph\u1ea7n l\u1edbn doanh s\u1ed1 b\u00e1n l\u1ebb so v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch\u201d \u2013 Nathaniel Meyer Sohn, CNN Business nh\u1eadn \u0111\u1ecbnh.<\/p>\n

G\u1ea7n 75% ng\u01b0\u1eddi mua s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh tr\u01b0\u1edbc khi mua v\u00e0 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng TM\u0110T cho bi\u1ebft h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh mua s\u1eafm. V\u00ed d\u1ee5 nh\u01b0 khi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 nghe \u0111\u1ebfn s\u1ea3n ph\u1ea9m qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 TikTok\/ Facebook, nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 b\u00e0y b\u00e1n t\u1ea1i c\u00e1c si\u00eau th\u1ecb\/ c\u1eeda h\u00e0ng nhi\u1ec1u l\u1ea7n, v\u00e0 khi ti\u1ebfp t\u1ee5c nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m tr\u00ean s\u00e0n TM\u0110T, h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n

H\u00e0nh tr\u00ecnh mua s\u1eafm kh\u00f4ng k\u1ebft th\u00fac ho\u1eb7c th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p\/ th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd theo d\u00f5i c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9\/ theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ecd c\u0169ng s\u1ebd so s\u00e1nh gi\u00e1 gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/p>\n

\"Omnichannel\"<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, b\u00e1n h\u00e0ng \u0111a k\u00eanh s\u1ebd v\u1eabn l\u00e0 xu h\u01b0\u1edbng TM\u0110T ph\u00e1t tri\u1ec3n m\u1ea1nh trong n\u0103m 2023. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua nh\u1eefng k\u00eanh ch\u0103m s\u00f3c tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm m\u00e0 h\u00e3y t\u00ecm c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111a k\u00eanh linh ho\u1ea1t. Th\u1ef1c t\u1ebf c\u00e1c doanh nghi\u1ec7p\/ th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u1ea3 k\u00eanh b\u00e1n offline v\u00e0 k\u00eanh b\u00e1n online \u0111a d\u1ea1ng s\u1ebd h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c vi\u1ec7c m\u1ea5t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi ng\u01b0\u1eddi mua s\u1eafm chuy\u1ec3n k\u00eanh v\u00e0 l\u01b0\u1edbt web.<\/p>\n

2. Di \u0111\u1ed9ng s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng doanh thu l\u1edbn cho TM\u0110T 2023<\/span><\/h3>\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd nh\u1eadn th\u1ea5y r\u1eb1ng khi thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng nh\u1ecf \u0111i, th\u00ec k\u1ef3 v\u1ecdng c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 ch\u00fang c\u00e0ng l\u1edbn? Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian tr\u1ef1c tuy\u1ebfn k\u1ef7 l\u1ee5c v\u00e0 ph\u1ea7n l\u1edbn th\u1eddi gian \u0111\u00f3 \u0111\u01b0\u1ee3c d\u00e0nh cho vi\u1ec7c mua s\u1eafm. Nh\u01b0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 \u201ctr\u00ean m\u00e1y t\u00ednh\u201d.<\/p>\n

Gi\u1edd \u0111\u00e2y, vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ngay c\u1ea3 Th\u1ebf h\u1ec7 Alpha, lu\u00f4n lu\u00f4n c\u00f3 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng trong t\u1ea7m tay v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng nhi\u1ec1u h\u01a1n l\u00e0 nh\u1eafn tin v\u00e0 g\u1ecdi \u0111i\u1ec7n l\u00e0 chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n

Theo Statista, thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm 71% l\u01b0u l\u01b0\u1ee3ng b\u00e1n l\u1ebb v\u00e0 t\u1ea1o ra 61% \u0111\u01a1n \u0111\u1eb7t h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn. \u0110\u1ebfn n\u0103m 2024, doanh s\u1ed1 TM\u0110T b\u00e1n l\u1ebb to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn \u0111\u1ea1t g\u1ea7n 4,5 ngh\u00ecn t\u1ef7 USD v\u00e0 chi\u1ebfm 69,9% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb TM\u0110T.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n tr\u1ee5 l\u1ea1i cu\u1ed9c ch\u01a1i c\u1ea7n n\u1eafm b\u1eaft th\u1ecb hi\u1ebfu n\u00e0y. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u1ea7n \u01b0u ti\u00ean thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u0110\u1eb7c bi\u1ec7t, c\u1ea7n cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n thu\u1eadn ti\u1ec7n v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\"online<\/p>\n

3. L\u1ea1m ph\u00e1t v\u00e0 ng\u00e2n s\u00e1ch eo h\u1eb9p \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ti\u00eau tr\u1ef1c tuy\u1ebfn<\/span><\/h3>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a l\u1ea1m ph\u00e1t \u0111\u1ed1i v\u1edbi chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd k\u00e9o d\u00e0i \u0111\u1ebfn n\u0103m 2023. Do ng\u00e2n s\u00e1ch eo h\u1eb9p, ng\u01b0\u1eddi mua s\u1ebd ch\u00fa \u00fd v\u00e0 c\u00e2n nh\u1eafc h\u01a1n khi mua h\u00e0ng. Khi s\u1ef1 lo l\u1eafng v\u1ec1 t\u00e0i ch\u00ednh t\u0103ng cao, ng\u01b0\u1eddi mua s\u1eafm c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o th\u00eam. V\u1eady doanh nghi\u1ec7p\/ th\u01b0\u01a1ng hi\u1ec7u b\u00e1n h\u00e0ng tr\u00ean TM\u0110T c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 th\u00edch nghi v\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y?<\/p>\n

a) H\u00e3y x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 linh ho\u1ea1t<\/strong><\/span><\/h4>\n

Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tr\u1ea3 h\u00e0ng d\u00f9 t\u1ed1n k\u00e9m hay linh ho\u1ea1t, d\u1ec5 d\u00e0ng c\u0169ng \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng ng\u01b0\u1eddi mua h\u00e0ng v\u1eabn s\u1ebd tr\u1ea3 l\u1ea1i s\u1ea3n ph\u1ea9m b\u1ea5t k\u1ec3 ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 d\u1ec5 d\u00e0ng hay kh\u00f4ng. M\u1ed9t quy tr\u00ecnh nghi\u00eam ng\u1eb7t ho\u1eb7c ph\u1ee9c t\u1ea1p s\u1ebd kh\u00f4ng ng\u0103n ng\u01b0\u1eddi mua tr\u1ea3 l\u1ea1i s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 ng\u0103n kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

67% ng\u01b0\u1eddi mua h\u00e0ng ki\u1ec3m tra ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 tr\u01b0\u1edbc khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch t\u1ed3i ho\u1eb7c r\u1eafc r\u1ed1i c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd kh\u00f4ng mua h\u00e0ng n\u1eefa. M\u1eb7t kh\u00e1c, 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua l\u1ea1i t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu qu\u00e1 tr\u00ecnh tr\u1ea3 l\u1ea1i h\u00e0ng d\u1ec5 d\u00e0ng.<\/p>\n

b) X\u00e2y d\u1ef1ng c\u00e1c g\u00f3i \u01b0u \u0111\u00e3i, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h4>\n

Vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n m\u1ea5t nhi\u1ec1u chi ph\u00ed h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111i\u1ec3m l\u1ea1m ph\u00e1t. V\u00ec th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u h\u00e3y x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i ri\u00eang cho kh\u00e1ch h\u00e0ng trung th\u00e0nh, ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110i\u1ec1u n\u00e0y nh\u1eb1m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch trong th\u1eddi \u0111i\u1ec3m b\u00e3o gi\u00e1, \u0111\u1ed3ng th\u1eddi gi\u1eef \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u2013 ngu\u1ed3n doanh thu \u0111\u1ecbnh k\u1ef3 trong th\u1eddi \u0111i\u1ec3m l\u1ea1m ph\u00e1t.<\/p>\n

c) D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u2013 N\u1ec1n t\u1ea3ng cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 TM\u0110T<\/strong><\/span><\/h4>\n

V\u00ec d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 \u0111i\u1ec3m li\u00ean h\u1ec7 duy nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi mua v\u1edbi doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn n\u00ean doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7c bi\u1ec7t \u01b0u ti\u00ean d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n

Khi kh\u00e1ch h\u00e0ng c\u00f3 th\u1eafc m\u1eafc v\u1ec1 vi\u1ec7c ch\u1ecdn k\u00edch c\u1ee1, theo d\u00f5i \u0111\u01a1n h\u00e0ng ho\u1eb7c y\u00eau c\u1ea7u ho\u00e0n l\u1ea1i ti\u1ec1n, h\u1ecd \u0111\u1ec1u mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap nhanh ch\u00f3ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap tr\u00ean k\u00eanh \u01b0a th\u00edch c\u1ee7a h\u1ecd, cho d\u00f9 \u0111\u00f3 l\u00e0 \u0111i\u1ec7n tho\u1ea1i, m\u1ea1ng x\u00e3 h\u1ed9i, k\u00eanh mua s\u1eafm hay tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp.<\/p>\n

C\u00f4ng ngh\u1ec7 chatbot \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. M\u1ed9t s\u1ed1 chuy\u00ean gia nh\u1eadn th\u1ea5y ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u1edbn h\u01a1n n\u1eefa trong tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng TM\u0110T kh\u00f4ng bao gi\u1edd ng\u1ee7, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 24\/7.<\/p>\n

\"L\u1ea1m<\/p>\n

4. Th\u1ebf h\u1ec7 Alpha v\u00e0 th\u1ebf h\u1ec7 Z – Th\u1ebf h\u1ec7 ti\u1ebfp theo c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm tham gia th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n

V\u00e0o n\u0103m 2023, s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia mua h\u00e0ng TM\u0110T h\u01a1n. 32% th\u1ebf h\u1ec7 Z cho bi\u1ebft h\u1ecd s\u1ebd chi ti\u00eau nhi\u1ec1u h\u01a1n trong k\u1ef3 ngh\u1ec9 l\u1ec5 n\u0103m 2022 \u2013 m\u1ed9t h\u1ee3p \u0111\u1ed3ng l\u1edbn \u0111\u1ed1i doanh nghi\u1ec7p, so v\u1edbi 46% nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 k\u1ebf ho\u1ea1ch chi ti\u00eau kh\u1eaft khe h\u01a1n.<\/p>\n

Doanh nghi\u1ec7p c\u1ea7n th\u00edch \u1ee9ng v\u1edbi th\u1ebf h\u1ec7 mua s\u1eafm n\u00e0y v\u00e0 t\u00ecm hi\u1ec3u s\u1edf th\u00edch mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi gi\u1edbi tr\u1ebb c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 nh\u1edd COVID-19:<\/p>\n