{"id":76802,"date":"2020-03-17T16:14:46","date_gmt":"2020-03-17T09:14:46","guid":{"rendered":"https:\/\/advantage.vn\/vi\/?p=76802"},"modified":"2022-08-20T15:32:01","modified_gmt":"2022-08-20T08:32:01","slug":"tieng-viet-xuat-khau-qua-thuong-mai-dien-tu-can-thay-doi-nhan-thuc","status":"publish","type":"post","link":"https:\/\/advantage.vn\/vi\/tieng-viet-xuat-khau-qua-thuong-mai-dien-tu-can-thay-doi-nhan-thuc\/","title":{"rendered":"Xu\u1ea5t Kh\u1ea9u Qua Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed: C\u1ea7n Thay \u0110\u1ed5i Nh\u1eadn Th\u1ee9c"},"content":{"rendered":"
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Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c xu\u1ea5t kh\u1ea9u (XK) mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng kh\u00f4ng d\u1ec5 ti\u1ebfp c\u1eadn, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (DNNVV)<\/strong>. \u0110\u00e2y l\u00e0 kh\u1eb3ng \u0111\u1ecbnh c\u1ee7a b\u00e0 Nguy\u1ec5n Th\u1ecb Minh Th\u00fay- Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i – (C\u1ee5c X\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i – XTTM) – B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng v\u1edbi b\u00e1o ch\u00ed m\u1edbi \u0111\u00e2y.<\/p>\n<\/article>\n<\/div>\n<\/div>\n

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V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a TM\u0110T, c\u01a1 h\u1ed9i XK h\u00e0ng h\u00f3a qua k\u00eanh n\u00e0y kh\u00e1 l\u1edbn, v\u1eady B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u0111\u00e3 c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 g\u00ec \u0111\u1ec3 khuy\u1ebfn kh\u00edch DNNVV tham gia, th\u01b0a b\u00e0 ?<\/em><\/strong><\/span><\/h4>\n

V\u1edbi \u0111a s\u1ed1 DNNVV, TM\u0110T l\u00e0 k\u00eanh b\u00e1n h\u00e0ng m\u1edbi m\u1ebb, \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p (DN) tham gia, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u0111\u00e3 t\u1ed5 ch\u1ee9c nhi\u1ec1u s\u1ef1 ki\u1ec7n tuy\u00ean truy\u1ec1n, ph\u1ed5 bi\u1ebfn th\u00f4ng tin v\u00e0 c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt cho DN. \u0110\u1eb7c bi\u1ec7t, cu\u1ed1i n\u0103m 2019, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng v\u00e0 Amazon Global Selling (Amazon) – m\u1ed9t trang TM\u0110T uy t\u00edn tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 ch\u00ednh th\u1ee9c k\u00fd k\u1ebft Th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c. Theo \u0111\u00f3, 2 b\u00ean s\u1ebd ph\u1ed1i h\u1ee3p tri\u1ec3n khai m\u1ed9t lo\u1ea1t c\u00e1c kh\u00f3a hu\u1ea5n luy\u1ec7n \u0111\u00e0o t\u1ea1o k\u1ebft h\u1ee3p gi\u1eefa 2 h\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u00e0o t\u1ea1o truy\u1ec1n th\u1ed1ng t\u1ea1i l\u1edbp h\u1ecdc. Tr\u01b0\u1edbc m\u1eaft l\u00e0 \u0111\u00e0o t\u1ea1o t\u1ea1i ch\u1ed7 \u0111\u1ec3 DNNVV l\u00e0m quen, sau \u0111\u00f3 t\u1eebng b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn tham gia c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn, trong ph\u1ea7n n\u00e0y s\u1ebd k\u1ebft h\u1ee3p gi\u1eefa \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn v\u00e0 t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn. C\u00f3 ngh\u0129a, sau m\u1ed7i kh\u00f3a \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn, chuy\u00ean gia c\u1ee7a Amazon s\u1ebd tr\u1ea3 l\u1eddi c\u00e1c th\u1eafc m\u1eafc, gi\u00fap DNNVV c\u00f3 th\u1ec3 m\u1edf, duy tr\u00ec v\u00e0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n tr\u00ean Amazon.<\/p>\n

\"Xu\u1ea5t<\/p>\n

Theo b\u00e0, \u0111\u00e2u l\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a DNNVV trong n\u01b0\u1edbc khi tham gia s\u00e2n ch\u01a1i TM\u0110T?<\/em><\/strong><\/span><\/h4>\n

DNNVV r\u1ea5t ham h\u1ecdc h\u1ecfi, n\u0103ng \u0111\u1ed9ng trong t\u00ecm c\u00e1c c\u01a1 h\u1ed9i kinh doanh, nh\u01b0ng ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh, n\u0103ng l\u1ef1c cung \u1ee9ng, qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u1ea1i h\u1ea1n ch\u1ebf. C\u00f9ng \u0111\u00f3, ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n l\u1ef1c, nh\u1ea5t l\u00e0 nh\u00e2n l\u1ef1c c\u00f3 tr\u00ecnh \u0111\u1ed9 ngo\u1ea1i ng\u1eef, c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 giao th\u01b0\u01a1ng qu\u1ed1c t\u1ebf kh\u00f4ng cao, \u0111\u00e2y c\u0169ng l\u00e0 tr\u1edf ng\u1ea1i c\u1ee7a DNNVV khi tham gia c\u00e1c s\u00e0n giao d\u1ecbch TM\u0110T.<\/p>\n

M\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c ch\u00ednh l\u00e0, nh\u1eadn th\u1ee9c c\u1ee7a DNNVV v\u1ec1 TM\u0110T ch\u01b0a t\u1edbi, khi\u1ebfn s\u1ef1 chu\u1ea9n b\u1ecb ch\u01b0a t\u1ed1t. DN v\u1eabn ngh\u0129 kinh doanh qua TM\u0110T kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, nh\u01b0ng th\u1ef1c t\u1ebf \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh XK, m\u00e0 \u0111\u00e3 l\u00e0 XK th\u00ec ph\u1ea3i tu\u00e2n theo t\u1ea5t c\u1ea3 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u1eadp kh\u1ea9u v\u00e0 ti\u00eau chu\u1ea9n ri\u00eang c\u1ee7a c\u00e1c nh\u00e0 mua h\u00e0ng. Nh\u1eefng \u0111i\u1ec3m y\u1ebfu n\u00e0y s\u1ebd d\u1ea7n \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh hu\u1ea5n luy\u1ec7n, \u0111\u00e0o t\u1ea1o t\u1eeb ph\u00eda C\u1ee5c XTTM v\u00e0 Amazon t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

T\u1eeb nh\u1eefng th\u00e1ch th\u1ee9c tr\u00ean, th\u1eddi gian t\u1edbi, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, c\u1ee5 th\u1ec3 l\u00e0 C\u1ee5c XTTM s\u1ebd c\u00f3 ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 v\u00e0 gi\u1ea3i ph\u00e1p g\u00ec, th\u01b0a b\u00e0 ?<\/em><\/strong><\/span><\/h4>\n

Tr\u01b0\u1edbc m\u1eaft, theo tinh th\u1ea7n Th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c \u0111\u00e3 k\u00fd k\u1ebft v\u1edbi Amazon, C\u1ee5c XTTM s\u1ebd ph\u1ed1i h\u1ee3p tri\u1ec3n khai nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3, trong \u0111\u00f3 c\u00f3 n\u1ed9i dung n\u00e2ng cao n\u0103ng l\u1ef1c. N\u1ed9i dung n\u00e0y t\u1eadp trung v\u00e0o 2 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh l\u00e0 DNNVV \u2013 \u0111\u00e2y l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp tham gia s\u00e0n TM\u0110T v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i – \u0111\u01a1n v\u1ecb c\u1ea7u n\u1ed1i h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, n\u00e2ng cao n\u0103ng l\u1ef1c cho DN. V\u1edbi m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd c\u00f3 h\u00ecnh th\u1ee9c h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p, c\u00f9ng v\u1edbi \u0111\u00f3 n\u00e2ng cao n\u0103ng l\u1ef1c \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c \u0111\u01a1n v\u1ecb h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i v\u1edbi DN.<\/p>\n

C\u1ee5c XTTM d\u1ef1 ki\u1ebfn, t\u1ed5 ch\u1ee9c gian h\u00e0ng chung tr\u00ean Amazon, quy t\u1ee5 nh\u1eefng DNNVV c\u00f3 ti\u1ec1m n\u0103ng th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat, ch\u01b0a th\u1ec3 t\u1ef1 m\u1edf gian h\u00e0ng. Ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh, ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd g\u1eb7p nhi\u1ec1u tr\u1edf ng\u1ea1i, nh\u1ea5t l\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n v\u00e0 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 trong qu\u00e1 tr\u00ecnh kinh doanh. Tuy kh\u00f3 nh\u01b0ng ch\u00fang t\u00f4i s\u1ebd c\u1ed1 g\u1eafng l\u00e0m t\u1eebng b\u01b0\u1edbc, trong n\u0103m nay hy v\u1ecdng c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn b\u01b0\u1edbc \u0111\u1ea7u, nh\u01b0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u00ec c\u1ea7n th\u00eam th\u1eddi gian.<\/p>\n

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TM\u0110T \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cmi\u1ebfng b\u00e1nh\u201d h\u1ea5p d\u1eabn, theo b\u00e0 c\u1ea7n gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u1ec3 c\u00e1c s\u00e0n giao d\u1ecbch trong n\u01b0\u1edbc \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c s\u00e0n TM\u0110T l\u1edbn tr\u00ean th\u1ebf gi\u1edbi?<\/em><\/strong><\/span><\/h4>\n

Nh\u1eefng s\u00e0n giao d\u1ecbch n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Amazon, Alibaba\u2026 \u0111\u00e3 c\u00f3 l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u n\u0103m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t l\u1edbn. Kinh doanh qua c\u00e1c s\u00e0n TM\u0110T n\u00e0y c\u00f3 l\u1ee3i th\u1ebf, b\u1edfi h\u1ecd c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1ea3o v\u1ec7 DN c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh h\u1ecd. Do v\u1eady, khi s\u1ea3n ph\u1ea9m mu\u1ed1n l\u00ean \u0111\u01b0\u1ee3c c\u00e1c s\u00e0n TM\u0110T n\u00e0y ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe v\u1ec1 ti\u00eau chu\u1ea9n.<\/p>\n

C\u00e1c s\u00e0n TM\u0110T trong n\u01b0\u1edbc mu\u1ed1n c\u1ea1nh tranh \u0111\u01b0\u1ee3c ph\u1ea3i \u0111i con \u0111\u01b0\u1eddng r\u1ea5t d\u00e0i v\u00e0 ph\u1ea5n \u0111\u1ea5u nhi\u1ec1u c\u00f4ng \u0111o\u1ea1n kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c tuy ch\u00fang ta ch\u01b0a t\u1ed1t b\u1eb1ng nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng ti\u00eau ch\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 s\u00e0n TM\u0110T trong n\u01b0\u1edbc ph\u1ea3i v\u01b0\u1ee3t qua.<\/p>\n

N\u0103m 2020, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng s\u1ebd ph\u1ed1i h\u1ee3p v\u1edbi Amazon t\u1ed5 ch\u1ee9c 6 kh\u00f3a \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u, nh\u1eb1m trang b\u1ecb cho DNNVV Vi\u1ec7t Nam ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng \u0111\u1ec3 XK th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c xu\u1ea5t kh\u1ea9u (XK) mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng kh\u00f4ng d\u1ec5 ti\u1ebfp […]<\/p>\n","protected":false},"author":1,"featured_media":76805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4475],"tags":[332,333,331],"acf":[],"yoast_head":"\nXu\u1ea5t Kh\u1ea9u Qua Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed: C\u1ea7n Thay \u0110\u1ed5i Nh\u1eadn Th\u1ee9c - Advantage Logistics<\/title>\n<meta name=\"description\" content=\"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c xu\u1ea5t kh\u1ea9u (XK) mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng kh\u00f4ng d\u1ec5 ti\u1ebfp c\u1eadn, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (DNNVV).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advantage.vn\/vi\/tieng-viet-xuat-khau-qua-thuong-mai-dien-tu-can-thay-doi-nhan-thuc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xu\u1ea5t Kh\u1ea9u Qua Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed: C\u1ea7n Thay \u0110\u1ed5i Nh\u1eadn Th\u1ee9c - 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